TV Goes Back to the Future With Digital Ad Placement

The other night we were watching Castle, and in the show he was signing books – the book was then advertised in a commercial right at the end of the episode! That same night I was playing ‘Stand O’Food 3′ and there was a poster in the office for ‘Supermarket Mania 2′. Neither was obvious or over the top – certainly nothing like the previous evening when we saw a bit of General Hospital with a woman making chocolate milk for a young boy, but saying things like ‘wouldn’t you like some HERSHEY’s chocolate milk? I know when I’m sad nothing cheers me up like HERSHEY’s chocolate milk. When I was your age my mom used to make HERSHEY’s chocolate milk for me all the time’. And so on. It occurred to me that rather than being blatant merchandising, marketers are moving to more subtle inclusions to influence our choices. It also reminded me of a couple of things I saw on Consumerist this summer. The first one – pictured above – shows a rerun of a 2007 episode of How I Met Your Mother with a magazine in the background with an advertisement for the summer 2011 film Zookeeper [...]

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