Music Diary Notes: Spotify Hits 2 Million Paid Subscribers, Opens Up Free Mode in U.S.

This has been a huge week for Spotify. As I already noted, they are a ‘featured partner’ in Facebook’s new music service. But this week they also opened up North America to ‘Free’ signups and also announced they had reached 2 million PAID subscribers! From Digital Music News we get word of Spotify passing 2 million subscribers worldwide: The top-level figure was shared with Digital Music News on Wednesday by a Spotify executive, and later announced by CEO Daniel Ek. Specifically, Ek referenced a figure of “over 2 million” on CNBC, a global (US+European) number. At this point, we’re unsure of the continental mix. Last month, Spotify revealed a US-based paying population of 175,000, on a userbase of 1.4 million. That is far greater in Europe, where the paying number was 1.6 million, with more than 10.7 million users. The total – at that point – was nearly 1.78 million. That is – roughly – a 12.5 percent increase, in a period of perhaps 6 weeks. Which helps to validate the Spotify model further, and may also be validating moves by major labels to limit the amount of free listening. This is great news for Spotify and also for on-demand [...]

Source: http://feedproxy.google.com/~r/GearDiary/~3/6195-IGQmZM/

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