Before becoming a superstore in the cloud, Amazon began as an online bookseller. Likewise, before it got into the tablet business with its Kindle Fire, the original Kindle was a simple e-reader. With its new line of Kindles, Amazon shone its spotlight on those reading roots -- or at least, a soft enveloping glow.
Source: http://www.wired.com/gadgetlab/2012/09/hands-on-with-the-new-kindle-paperwhite/
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