Friday, 14 September 2012

Dell Launch Streak 10 Pro Tablet in China, U.S Eliminate

China is the largest in the emerging market category and the second fastest-growing & largest in the emerging market category right after the U.S. But this time Dell decided to launch its highly anticipated 10-inch tablet in the Chinese market first, based on an emerging belief that the U.S. market isn't mature enough for a successful Android launch.

The Dell Streak 10 is Dell's third tablet product and its first 10-inch Android-based tablet. Some of the main specifications of the Android tablet are these, a thickness of 12 millimeters, a weight of about 700 grams, edge-to-edge glass, a 1280-by-800 screen, front and rear facing cameras (including a 5 megapixel camera), full 1080p video playback, an SD slot, and an Nvidia Tegra dual-core processor. The tablet can also be purchased with a dock that has multiple USB ports, a USB host mode that allows PC-like emulation capabilities, HDMI video, the ability to run separate Citrix sessions on external monitors, and an Ethernet port, among other features.

By the end of the this year, there will be 2,000 service centers where customers can bring Dell products, in addition to around 10,000 stores that sell Dell products in China. Instead of trying to swim upstream let's go someplace where the growth rates are much more interesting, the adoption rates are much faster, the consumer is much more became one of those aha moments to the myriad problems in the U.S. Android tablet market. The U.S. market simply doesn't offer a viable 10-inch tablet strategy for Dell.

Things like confusion over what exactly Android is bringing to the tablet, an immature platform and roll out of devices that weren't quite ready yet.


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