Rule 40, #NoBlackout, and Why Olympic Sponsorship is Broken

(the major Olympic sponsors, courtesy Puttles.com) If you follow any track and field athletes on social media, you may have noticed them tweeting with hash tags like #noblackout. Or maybe you saw a flurry of activity a few weeks ago where they frantically sent “one last thanks” to various sponsors. The International Olympic Committee has [...]

Source: http://feedproxy.google.com/~r/GearDiary/~3/BfszPZAJa2M/

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