Are We Immune To Viral Marketing?

Do your friends influence your taste? Not so much, according to a Harvard University study. The Harvard researchers tracked college students’ Facebook relationships and measured how taste in music, movies and books spreads through social networks. It turns out that the degree to which your friends’ tastes and yours are connected has more to do [...]

Source: http://www.wired.com/epicenter/2011/12/immune-to-viral-marketing/

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